This seasoned Innovative Luxury Interior Designer, who is also a Construction Manager, had been successfully doing business for wealthy customers more than 20 years. The business grew the old-fashioned way – with the owner building personal relationships, attending networking events and receiving referrals from existing customers. She had no formal marketing or advertising strategy and virtually no online presence.
3X increased revenue
18 New Leads from 2 ads,
31% conversion rate
The average cost per lead $150.
ROAS of 8x
Secured 8 new Contracts for 2 years.
Luxury Interior Design Market size was valued at USD 52.79 Billion in 2021 and is projected to reach USD 103.52 Billion by 2030, growing at a CAGR of 7.78% from 2022 to 2030. With this being said, the high-end interior designers are now facing more competition and a greater need to set their creativity and skills apart from other professionals. This interior designer had a poor and outdated website in place, and she had never established a Facebook or Instagram profiles and business pages and furthermore she was not taking advantage of paid ads strategies. So the first challenge was to improve her website to make her portfolio stand-out, keeping her ideal luxury interior design clients in mind.
This Interior Designer completed 2-4 high-end and complex projects per year, and ideally she was expecting to double that amount after introducing her online FB & IG advertising strategy. So the second goal was to generate new leads of high-end-budget people who need luxury residential and/or commercial interior design services.
We needed to build a content marketing strategy to position this business as an expert, increase traffic on the website, and build relationships with a new audience.
Our strategy was simple:
3X increased revenue with Facebook and Instagram Ads
18 New Leads from 2 ads, a phenomenal 31% conversion rate... The average cost per lead CPL was $150.
Filled her project pipe-line with enough clients with high-end budgets for large luxury interior design projects for 2 years.
Stella, Interior Designer, Hallandale Beach
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