BUSINESS DESCRIPTION:
Solo massage therapist offering personalized in-home services.
The therapist travels to the client's location (home, workplace, or hotel) to offer the service. The client schedules an appointment and reserves a 60, 75, 90, or 120 minutes spot.
CHALLENGE:
Limited brand visibility and customer base in a competitive market.
GOAL:
To establish a strong online presence and expand the customer base through targeted digital marketing, specifically focusing on efficient use of social media platforms like Facebook.
Business Type: Health & Wellness Services
Business Stage: Growth
Since 2020
As an early-stage company, Ada-Om-Spa didn’t have an internal marketing team or clear direction for growing online revenue through digital marketing.
Her mobile massage therapy business was thriving after the COVID era ended, and the therapist was busier than ever; it was imperative for her to also have a strong and clearly professional online presence, so she was able to reach her "Ideal Client".
The challenges Ada was facing included:
- Limited Brand Recognition: The mobile massage market is crowded with competitors, including larger entities with more resources, also as a new and solo business, establishing a trustworthy brand identity in a market with established players was challenging.
- Restricted Marketing Budget: Being a solo therapist meant a limited budget for marketing initiatives, necessitating highly cost-effective strategies. In addition, balancing the budget between different marketing channels and operational costs was a significant challenge.
- Customer Acquisition and Retention: Effectively reaching and engaging the ideal customer demographic in a personalized way was crucial yet difficult. As a personal service, establishing trust and ensuring comfort for potential clients was essential and challenging.
- Digital Marketing Expertise: The therapist’s expertise in massage did not extend to digital marketing, making it hard to navigate the complexities of social media advertising., keeping up with the ever-evolving digital marketing trends and understanding the best practices for platforms like Facebook required constant learning and adaptation.
- Measuring and Analyzing Performance: Understanding and interpreting marketing analytics to refine strategies was a new and complex task for the solo therapist. Continuously monitoring the performance of marketing campaigns and making data-driven decisions was essential but resource-intensive.
- Time Management: Juggling between the roles of a service provider and a marketer, managing time effectively to cater to both business development and client servicing. Creating engaging content regularly for marketing while managing the core business operations was a time-consuming task.
Accomplishments
Increased Brand Awareness: Significantly enhanced online visibility.
Customer Base Expansion: Grew the clientele substantially.
Revenue Growth: Achieved a notable increase in booking and revenue.
Despite a limited budget and being a solo therapist, the business achieved significant growth in brand awareness, customer acquisition, and revenue. Overcoming these hurdles was crucial for the business to establish itself in the competitive wellness industry. This success story is a testament to the effectiveness of our well-planned and executed social media marketing strategy.
Key Metrics from the Campaign
Reach and Engagement: Reached over 10,000 users within the local area. High engagement rate with over 1,000 likes and numerous shares.
Conversion and Growth: Conversion rate of approximately 3%, above average for small business benchmarks. Acquired 150+ new customers over a 6-month period.
Budget Efficiency: Maintained a low Cost Per Click (CPC) of around $0.30. Demonstrated an impressive Return on Ad Spend (ROAS) with every $1 spent generating approximately $5 in revenue.
Client Retention: Post-campaign analysis showed a 60% repeat customer rate, indicating high satisfaction and effective client retention.
Ada - Ada OM Spa, Mobile Massage, North Miami Beach
Copyright © 2023 Cocotasos Digital Marketing
All Rights Reserved.
Powered by GoDaddy
Psst…We use Cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. More information can be found here. By continuing to browse cocotasos.com you will consent to our use of cookies.