FLOW BAR CO.

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This is the brand’s infrastructure.
Its “architecture.”
Its public-utility backbone.

Use this palette for:
• the logo
• typography
• labels
• packaging layout
• signage
• menus / instructions
• the glass pavilion
• anything that reflects the system, not the flavor

It communicates:
• precision, purity
• cleanliness
• structure
• universality

This palette sets the tone:
“Hydration is an institutional experience, not a trendy product.”

The Magic Is in Their Relationship

These palettes don’t blend. They interlock.
The neutral palette says: “This is a system.”
The cap palette says: “This system adapts to you.”

Together, they create: a structured, modular identity
where color is never decoration — it is information.

This is why Flow Bar Co. feels “institutional” but also “alive.”

How They Complement Each Other

The contrast creates hierarchy:
Neutrals dominate → the brand stays calm, clinical, minimal.
Caps punctuate → each bottle stands out without visual noise.

This lets the bottles feel like part of a public hydration network,
not a “flavored water brand.”

It’s the same philosophy used by:
• Muji, Apple’s industrial design
• Public transit systems
• Japanese refill stations
• Modern cafeterias & public utilities

Minimal system → Clear accents → Ease of use.

This palette is functional, not decorative.
Each color communicates:
• a bottle’s content
• a category
• an ingredient logic
• a visual cue for the user

Think of them as service caps, not brand colors.

Use these only for:
• bottle caps
• fruit/vegetable infusions
• category markers
• wayfinding inside the hydration station
• seasonal or functional mixes (energy, recovery, immunity, detox, etc.)

It communicates:
• recognition
• flavor identity
• freshness
• subtle joy