FEATURE PROJECT | ARTIST IDENTITY DEVELOPMENT
A Cuban visual storyteller.
JORGE TEJEDA
His work blends vivid color, memory, and everyday life.
This identity development project is designed to bring structure, clarity, and longevity to his artistic legacy — translating decades of creativity into a modern, cohesive brand presence.
THE IMPACT (So Far)
Even in its early stages, this identity work brings:
coherence to his visual world
pride and excitement for the artist
a foundation for future digital and print presentations
a clear system for organizing his work
a renewed sense of legacy and purpose
This project is ongoing — a slow, thoughtful build of an artist’s story.
CREDITS
Artist: Jorge Tejeda
Brand Strategy & Creative Direction: Anabel Aliferis
Cocotasos Creative — Where structure meets soul.