Boutique Hair Studio - Case Study
Concept Summary
Conceptual Project - Calm elegance in a boutique space.
A digital and spatial identity designed for serenity, expertise, and self-expression.
Cocotasos Creative crafted a complete visual world for a confidential boutique hair studio in Coral Gables, Florida — a one-chair salon where transformation begins with understanding.
This conceptual project reimagines what a beauty studio website can be — not loud or commercial, but editorial, intimate, and wise.
It translates the hands-on artistry of hairstyling into a brand defined by quiet confidence and emotional care.
The Story
The stylist behind this studio sought to elevate her personal brand into a refined, professional presence that matched her artistry.
As part of Cocotasos Creative’s beta program, the project became a creative exploration of how design can embody the values of care, confidence, and craftsmanship.
With limited input and no pre-existing brand assets, Cocotasos Creative shaped every aspect of the identity — from the visual tone and archetype to the copywriting and digital structure — crafting a concept that could evolve as the business matured.
Creative Direction
Visual Evolution — From Structure to Symbol
The creative direction began with a single idea: clarity communicates strength. Inspired by the architecture of bridges — steel, sunlight, and motion — the visual language evolved around contrast and perspective. A palette of deep charcoal, construction orange, and soft gray was anchored by structured typography and modular composition. The result is a presence that feels engineered, but also alive.
Strategy & Results
Design Strategy
(In the picture above, Information Architecture — translating technical precision into visual order)
Before visuals were developed, we restructured the firm’s information architecture to improve clarity and navigation.
This formed the foundation for a scalable visual system that unified the website, proposals, and digital communication under a consistent brand identity.
The Result
This brand direction reimagines how an engineering consultancy can present itself — not through corporate templates, but through thoughtful design that communicates integrity.
The project included a complete brand identity redesign guided by archetype alignment, the creation of a new logo inspired by bridge geometry, and the development of an extended complementary color palette evolving from the firm’s original two colors.
A new website was designed with structure and intention — not only to present the firm’s technical value, but to reveal the human-centered nature of its practice. Every layout decision, from hierarchy to imagery, was guided by the idea that engineering is not only about precision, but about connection — the people, relationships, and trust that make each project possible.
The architecture of the site balances logic and warmth: clear navigation, measured spacing, and modular content frames that reflect discipline, while photography and tone bring forward authenticity and approachability. Paired with AI-generated imagery and curated brand photography, the identity now conveys a unified presence across every platform.
The resulting system feels measured and confident, expressing what clarity looks like when applied to a technical discipline —
an engineered presence, designed for trust.
Reflection
This beta project reflects the essence of Cocotasos Studio’s approach:
that clarity is not the absence of complexity, but the translation of it.
Even the most structured professions hold emotion — design simply gives it form.
This case study represents a conceptual exploration developed during Cocotasos Studio’s beta program. Certain brand elements and client identifiers have been anonymized to preserve confidentiality.