Hair Designs Artist
brand identity · creative direction · web design · photography direction
Naurys is a talented hair artist with a loyal clientele and a strong local reputation — yet her brand presence didn’t reflect the level of care, craftsmanship, or confidence that defines her work. There was no established visual identity, digital system, or editorial tone to capture the refined artistry and human warmth she brings to every transformation. She needed a cohesive brand that elevated her from “hair stylist” to boutique expert — one that would express elegance, intelligence, and authenticity through every detail.
the approach
Cocotasos Studio led the entire creative process — from brand strategy to web execution — guided by the archetype of The Empowered Sage: a symbol of wisdom, transformation, and quiet confidence.
Our approach merged strategic design and emotional storytelling:
- Defining the brand’s personality, tone, and visual rhythm.
- Creating a modular identity system adaptable across digital and print.
- Directing an AI-powered photography concept that expressed Naurys’s presence, precision, and artistry.
- Designing a website that balances editorial beauty with clarity — where every image and word feels intentional and composed.
the solution
The result was a visual language built around structure and soul — rooted in timeless design principles yet infused with personal warmth.
Key elements include:
- A refined color palette of deep burgundy, nude, and gold — evoking calm confidence.
- Elegant typography pairing Playfair Display with Raleway, balancing modernity and grace.
- Custom iconography and a restrained layout that highlights her artistry without excess.
- Editorial AI imagery and lighting direction that capture the philosophy:
“Ego is not about vanity — it’s about self.”
the result
The new brand positions Naurys Hair Designs as an elegant, intelligent, and trustworthy presence in the beauty space.
Every element — from palette to photography — speaks the same language: confidence through care.
The digital experience now mirrors what clients feel in her studio: refined, intentional, and beautifully human.