THE BRAIN FOOD CLUB, BY LISA CALDERON*
MINIMALIST IDENTITY FOR A NUTRITION THOUGHT LEADER.
The Food Brain Club by Lisa Calderón is a nutrition and focus coaching brand built on humor, intelligence and sustainable daily habits. Lisa came to Cocotasos Creative with a strong message but an inconsistent brand. She needed clarity, structure, and a visual identity that matched her voice: simple, modern, and smart.
A clean system for content
Lisa’s debut book, Feed Your Focus, became the foundation for her visual identity — establishing tone, palette, and message across every channel.
Recipes, tips, daily habits, workshops, and podcast clips — all unified through a modern visual direction that feels warm, smart, and accessible.
THE IMPACT (So Far)
Clarity, energy, and practical tools — delivered with a calm and friendly presence.
structure that clarified her voice
visual consistency across platforms
a system that made content creation easier
a clearer story for workshops, clients, and partnerships
Cocotasos Creative built a grounded, minimalist identity that makes her message unmistakable — helping her teach with confidence, connect with her audience, and show up online with calm, clarity, and intention.
Clarity in message.
Warmth in delivery.
A brand that feels human.
Cocotasos Creative builds thoughtful brands for founders, educators, and professionals with a message to share.
Clarity first. Design with purpose.
